慕课-中南林业科技大学涉外学院

电子商务那些事（国际版）

课程类型：选修课

发布时间：2022-02-23 16:49:59

主讲教师：双创

课程来源：双创

建议学分：3.00分

课程编码：yxywk0119

课程介绍

课程目录

教师团队

第一章初识电子商务

1.1 What is e-commerce （15分钟）

1.1 What is e-commerce

1.2 The past and present of e-commerce （14分钟）

1.2 The past and present of e-commerce

1.3 The story behind e-commerce classification （11分钟）

1.3 The story behind e-commerce classification

1.4 Introduction to e-commerce in China （11分钟）

1.4 Introduction to e-commerce in China

第二章透视电商实现

2.1 Nonnegligible User Terminal （9分钟）

2.1 Nonnegligible User Terminal

2.2 Unequal Internet continent （12分钟）

2.2 Unequal Internet continent

2.3 The technology of e-commerce （13分钟）

2.3 The technology of e-commerce

2.4 Joint Policies of Mobile E-commerce （11分钟）

2.4 Joint Policies of Mobile E-commerce

2.5 Social e-commerce involving everyone （9分钟）

2.5 Social e-commerce involving everyone

第三章遇见网络营销

3.1 My product Is up to you （9分钟）

3.1 My product Is up to you

3.2 Perspective on the phenomenon of price discrimination （12分钟）

3.2 Perspective on the phenomenon of price discrimination

3.3 The reconstruction of channels （10分钟）

3.3 The reconstruction of channels

3.4 New forms of word of mouth （8分钟）

3.4 New forms of word of mouth

3.5 You have to listen to consumers （10分钟）

3.5 You have to listen to consumers

第四章创新支付与金融

4.1 Crazy digital currency （12分钟）

4.1 Crazy digital currency

4.2 The battle of third-party payment （17分钟）

4.2 The battle of third-party payment

4.3 P2P on the way to advance （13分钟）

4.3 P2P on the way to advance

4.4 Trap about crowdfunding （14分钟）

4.4 Trap about crowdfunding

第五章管理电商供应链

5.1 Platform operation_different models （9分钟）

5.1 Platform operation_different models

5.2 Logistics_no limits of the speed （8分钟）

5.2 Logistics_no limits of the speed

5.3 Pricing_not just fixed prices （14分钟）

5.3 Pricing_not just fixed prices

5.4 Marketing_know you better than yourself （10分钟）

5.4 Marketing_know you better than yourself

第六章揭秘电商安全

6.1 Safe or Not （8分钟）

6.1 Safe or Not

6.2 Invincible Spear （7分钟）

6.2 Invincible Spear

6.3 Unassailable Shield （7分钟）

6.3 Unassailable Shield

6.4 Do You Really Have Privacy （7分钟）

6.4 Do You Really Have Privacy

6.5 Roles and Tasks of Security Management （7分钟）

6.5 Roles and Tasks of Security Management

第七章解读新零售

7.1 Changes in Retail （11分钟）

7.1 Changes in Retail

7.2 Whats new in new retailing （9分钟）

7.2 Whats new in new retailing

7.3 Different genres of unmanned retail （9分钟）

7.3 Different genres of unmanned retail

7.4 Product sales supported by contents （13分钟）

7.4 Product sales supported by contents

第八章畅谈电商发展

8.1 Sharing Economy-What Is Mine Is Yours （14分钟）

8.1 Sharing Economy-What Is Mine Is Yours

8.2 Cross-border E-commerce-More Than Distance （7分钟）

8.2 Cross-border E-commerce-More Than Distance

8.3 Rural E-commerce-A New Driving Force for Rural Development （11分钟）

8.3 Rural E-commerce-A New Driving Force for Rural Development

8.4 Gig economy-Personal development in the age of e-commerce （12分钟）

8.4 Gig economy-Personal development in the age of e-commerce